Privacy Policy

Last updated: 24 July 2026

AW Kickboxing respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, submit an enquiry, request information, download a guide or book a free class.

It also explains your rights under UK data protection law.

1. Who We Are

For the purposes of UK data protection law, the data controller is:

AW Kickboxing
Planetary Business Centre
Planetary Road
Wolverhampton
WV13 3SW
United Kingdom

Email: [email protected]

Telephone: 07746 158262

Website: https://awkickboxing.co.uk

In this Privacy Policy, references to “AW Kickboxing”, “AW Martial Arts”, “we”, “our” or “us” mean AW Kickboxing.

Questions about this Privacy Policy or the way we handle your personal information can be sent to us by email, telephone or through the contact form on our website.

2. The Laws That Apply

We process personal information in accordance with applicable UK privacy and data protection legislation, including:

The UK General Data Protection Regulation;

The Data Protection Act 2018;

The Privacy and Electronic Communications Regulations 2003, as amended; and

The Data (Use and Access) Act 2025, where applicable.

3. Information We May Collect

The information we collect depends on how you interact with our website and services.

Information You Provide Directly

When you submit an enquiry, request a guide, book a free class or complete another website form, we may collect:

Your name;

Your email address;

Your telephone number;

The name and age or age group of the person interested in training;

The class, programme or location you are interested in;

Your preferred lesson, appointment or contact time;

Information included in your message or enquiry;

Your communication preferences;

Records of your communications with us; and

Any other information you choose to provide.

Where an enquiry concerns a child, we expect the enquiry form to be completed by the child’s parent, guardian or another responsible adult.

Please do not provide unnecessary medical, health or other sensitive personal information through a general website enquiry form.

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

Your Internet Protocol address;

Your browser type and version;

Your device type;

Your operating system;

The website, advertisement or social-media platform that referred you to us;

Pages viewed;

Time spent on the website;

Links, forms or buttons clicked;

Approximate location based on your IP address;

Cookie identifiers; and

Website performance, security and diagnostic information.

Some of this information may be collected using cookies, tracking pixels, tags, scripts and similar technologies.

4. How We Collect Your Information

We may collect personal information:

When you complete a website form;

When you book or request a free class;

When you download a guide or other resource;

When you telephone, email, message or contact us;

When you respond to an email, SMS or other communication;

When you interact with one of our advertisements;

When you visit or use our website;

When you register for an event, offer or programme; and

From service providers that help us manage enquiries, bookings and communications.

If you first contact us through Facebook, Instagram or another third-party platform, that platform may also process your information under its own privacy policy.

5. How We Use Your Information

We may use your personal information to:

Respond to your enquiry;

Provide the information, guide or resource you requested;

Arrange, confirm or reschedule a free class;

Recommend an appropriate class or programme;

Contact you about your enquiry;

Send booking confirmations, reminders and follow-up messages;

Answer questions about classes, locations, prices or availability;

Maintain records of enquiries and communications;

Manage your relationship with AW Kickboxing;

Improve our website, classes, services and customer experience;

Understand how visitors find and use our website;

Measure the effectiveness of our advertising and marketing;

Prevent spam, fraud, misuse or security incidents;

Establish, exercise or defend legal claims;

Meet our legal, accounting and regulatory obligations; and

Send marketing communications where permitted by law.

We will not use your personal information for purposes that are incompatible with the purposes described in this Privacy Policy unless the law permits or requires us to do so.

6. Our Lawful Bases for Processing

UK data protection law requires us to have a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on one or more of the following lawful bases.

Consent

We may rely on your consent when:

You choose to receive certain marketing communications;

You agree to non-essential cookies or tracking technologies; or

The law specifically requires us to obtain consent.

You may withdraw your consent at any time.

Withdrawing consent does not affect any processing that took place before consent was withdrawn.

Steps Before Entering Into a Contract

We may process your information where you ask us to:

Provide information about a class or programme;

Arrange a trial lesson;

Discuss membership or payment options;

Reserve a place; or

Take another step before you decide whether to join.

Performance of a Contract

Where you become a customer or member, we may process your personal information as necessary to provide the services you have agreed to receive.

Information collected after you become a member may also be covered by additional membership forms, agreements, notices, safeguarding documents or policies.

Legitimate Interests

We may process personal information where it is necessary for our legitimate business interests and those interests are not overridden by your rights.

These legitimate interests may include:

Responding to enquiries;

Following up a genuine request for information;

Managing prospective-customer and customer relationships;

Maintaining accurate business records;

Improving our website, systems and services;

Understanding the effectiveness of our marketing;

Protecting our systems and preventing fraud;

Managing bookings and class attendance; and

Promoting relevant services to existing customers where the law permits.

You may object to processing based on legitimate interests in certain circumstances.

Legal Obligation

We may process your personal information where necessary to comply with a legal, tax, accounting, safeguarding, insurance or regulatory obligation.

Vital Interests

In an emergency, we may process or disclose personal information where necessary to protect someone’s life or physical safety.

7. Enquiries About Children

AW Kickboxing provides classes and programmes for children.

However, website enquiries relating to children should normally be submitted by a parent, guardian or responsible adult.

When a parent or guardian enquires about a child’s class, we may collect limited information about the child, including:

Their first name;

Their age or age group;

The programme or class they may be suitable for; and

Relevant information supplied by the parent or guardian.

We use this information to respond to the adult’s enquiry and help identify a suitable class.

We do not knowingly use children’s personal information to send direct marketing communications to the child.

Parents and guardians should avoid sharing unnecessary or highly sensitive information about a child through a general website form.

Any health, medical, additional-needs, accessibility or safeguarding information that becomes necessary should be provided through an appropriate and secure process.

8. Email, Telephone and SMS Communications

We may contact you by email, telephone or SMS in response to an enquiry you have made.

This may include:

Answering your questions;

Confirming that we have received your enquiry;

Providing details about suitable classes;

Sending booking confirmations;

Sending appointment or class reminders;

Following up after a trial enquiry;

Asking whether you still require assistance;

Providing information you requested; and

Helping you rearrange or cancel a booking.

Our SMS communications may be sent using LeadConnector technology provided through our GoHighLevel customer relationship management system.

LeadConnector and GoHighLevel may process your name, telephone number, message content and communication records on our behalf in order to send and manage those messages.

Standard mobile network charges may apply depending on your mobile provider and tariff.

Where required by law, we will obtain your consent before sending promotional marketing messages by email or SMS.

You can stop receiving marketing SMS messages by replying STOP, where that option is available, or by contacting us directly.

Stopping marketing messages will not prevent us from sending essential service messages relating to an enquiry, booking or class you have requested.

9. Marketing Communications

Where permitted by law, we may use your contact details to send information about:

AW Kickboxing classes;

Trial lessons;

New programmes;

Events;

Workshops;

Timetable updates;

Special offers; and

Services that may be relevant to your original enquiry.

Where required, we will obtain your consent before sending direct marketing communications.

In some circumstances, we may contact existing customers about similar services under the “soft opt-in” provisions of the Privacy and Electronic Communications Regulations.

You can stop receiving marketing communications at any time by:

Clicking the unsubscribe link in an email;

Replying STOP to an SMS where that option is available;

Telling us during a telephone conversation;

Contacting us through our website; or

Emailing [email protected].

We may retain limited information on a suppression list after you unsubscribe.

This allows us to record your preference and helps prevent further marketing messages being sent to you.

Opting out of marketing will not prevent us from sending necessary service communications, such as booking confirmations or replies to an enquiry.

10. Automated Messages and Appointment Reminders

Our enquiry, booking and customer relationship management systems may automatically send:

Enquiry acknowledgements;

Booking confirmations;

Appointment reminders;

Class reminders;

Follow-up questions;

Class information;

Requests to confirm attendance; and

Requests to cancel or rearrange a booking.

These automated communications are used to manage your enquiry or booking.

They do not normally involve automated decision-making that produces legal or similarly significant effects.

We do not intend to make important decisions about you solely through automated processing without appropriate safeguards.

11. Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

Make the website function correctly;

Maintain website and system security;

Remember your choices;

Understand website traffic and performance;

Identify the source of an enquiry;

Measure advertising performance;

Improve our website; and

Support relevant advertising.

Some cookies are strictly necessary for the website to operate.

Other cookies, including certain analytics, advertising and tracking cookies, will only be used where permitted by law and, where required, after you have given your consent.

You should be given the opportunity to accept, reject or manage non-essential cookies through the website’s cookie controls.

You can also control cookies through your browser settings.

Blocking or deleting some cookies may affect how the website functions.

Further information about the cookies and tracking technologies used on our website can be found in our Cookie Policy:

Cookie Policy: https://awkickboxing.co.uk/cookies

12. Advertising and Social-Media Platforms

We may advertise AW Kickboxing classes through platforms such as Facebook and Instagram.

Where permitted, and where the appropriate cookie or tracking permissions have been obtained, advertising platforms may help us:

Measure whether an advertisement resulted in a website visit or enquiry;

Understand which advertisements are effective;

Measure conversions;

Create aggregated advertising audiences;

Retarget previous website visitors; and

Show relevant advertisements to people who may be interested in our classes.

These platforms may act as independent data controllers for some of the information they process.

Their handling of personal information is governed by their own privacy policies.

You can adjust advertising preferences through the relevant platform and through our website’s cookie controls.

13. Who We May Share Your Information With

We do not sell your personal information.

We may share limited personal information with trusted suppliers that help us operate our website, manage enquiries and communicate with prospective and existing customers.

These suppliers may include providers of:

Website hosting;

Website forms and landing pages;

Customer relationship management systems;

Appointment and calendar systems;

Email communications;

SMS and telephone communications;

Analytics and performance measurement;

Online advertising;

Cloud storage;

Payment processing;

IT support;

Cybersecurity;

Accounting; and

Legal or compliance services.

Our website forms, enquiry-management systems, email communications and SMS communications may be managed using GoHighLevel and LeadConnector technology.

These service providers may process personal information on our behalf, including names, email addresses, telephone numbers, enquiry details, booking information and communication records.

Service providers may only use personal information in accordance with our instructions, their contractual obligations and applicable law, except where they act as an independent data controller.

We may also disclose personal information:

Where required by law;

In response to a valid request from a court, regulator or law-enforcement body;

To protect the safety, rights or property of an individual or AW Kickboxing;

In connection with legal proceedings;

To investigate suspected fraud, misuse or security incidents;

To professional advisers, insurers or accountants; or

As part of a sale, restructuring or transfer of all or part of the business.

14. International Transfers

Some of our technology and service providers may process or store personal information outside the United Kingdom.

This may include providers of website hosting, customer relationship management systems, email, SMS, cloud storage, analytics or advertising services.

Where personal information is transferred internationally, we will take reasonable steps to ensure that an appropriate legal safeguard is in place.

Depending on the destination and provider, this may include:

A UK adequacy regulation;

The UK International Data Transfer Agreement;

The UK Addendum to the European Commission’s Standard Contractual Clauses; or

Another lawful transfer mechanism recognised under UK data protection law.

15. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

We may also retain information where required to meet legal, accounting, insurance, safeguarding or reporting obligations.

As a general guide:

Unsuccessful or inactive enquiries may normally be retained for up to 24 months after the last meaningful contact;

Booking and trial-class enquiries may be retained while the enquiry remains active and for a reasonable follow-up period;

Marketing records may be retained until you unsubscribe, withdraw consent or object;

Suppression records may be kept for as long as necessary to respect an opt-out;

Website analytics data may be retained in accordance with the settings of the relevant analytics platform;

Security logs may be retained for a reasonable period to investigate incidents; and

Records connected to a contract, payment or legal obligation may be retained for longer where required by law.

The actual retention period may vary depending on:

The nature of the information;

The reason it is held;

Whether an enquiry becomes a membership;

Whether there is a legal dispute;

Whether safeguarding considerations apply; and

Whether the law requires a longer retention period.

We may delete or anonymise information earlier where it is no longer needed.

16. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against:

Unauthorised access;

Accidental loss;

Misuse;

Alteration;

Disclosure; and

Destruction.

These measures may include:

Password protection;

Restricted user access;

Secure cloud-based systems;

Staff procedures;

Software updates;

Backups;

Security monitoring; and

Appropriate agreements with service providers.

No internet-based service can be guaranteed to be completely secure.

You should take care when sending information online and avoid including unnecessary sensitive information in general enquiry forms, emails or SMS messages.

17. Your Data Protection Rights

Subject to applicable law and certain exemptions, you may have the following rights.

The Right to Be Informed

You have the right to receive clear information about how your personal information is collected and used.

The Right of Access

You may request a copy of the personal information we hold about you.

The Right to Rectification

You may ask us to correct inaccurate or incomplete personal information.

The Right to Erasure

You may ask us to delete your personal information in certain circumstances.

This right does not apply where we have a lawful reason or legal obligation to retain the information.

The Right to Restrict Processing

You may ask us to limit the way we use your personal information in certain circumstances.

The Right to Object

You may object to processing based on legitimate interests.

You have an absolute right to object to the use of your personal information for direct marketing.

The Right to Data Portability

In certain circumstances, you may ask us to provide information you supplied in a structured, commonly used and machine-readable format.

The Right to Withdraw Consent

Where we rely on consent, you may withdraw that consent at any time.

Rights Relating to Automated Decisions

You may have rights relating to decisions made solely through automated processing where those decisions produce legal or similarly significant effects.

18. Exercising Your Rights

To exercise a data protection right, contact us using the details below:

Email: [email protected]

Telephone: 07746 158262

Please explain:

Who you are;

What information or communication your request relates to; and

Which data protection right you wish to exercise.

We may ask for information reasonably necessary to verify your identity.

This helps prevent personal information from being disclosed to the wrong person.

We will normally respond within one month.

We may extend the response period where a request is complex or where several requests have been made, as permitted by law.

There is normally no fee for exercising your rights.

However, the law may allow us to charge a reasonable fee or refuse a request that is manifestly unfounded or excessive.

19. Complaints

Please contact us first if you have concerns about how we have handled your personal information.

We would appreciate the opportunity to investigate and resolve the issue.

You also have the right to complain to the UK supervisory authority:

Information Commissioner’s Office

Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113

Website: https://ico.org.uk

You may generally complain to the Information Commissioner’s Office within three months of your last meaningful contact with us about the issue.

20. Third-Party Websites

Our website may contain links to:

Social-media platforms;

Booking tools;

Payment providers;

External information sources; and

Other third-party websites.

We are not responsible for the privacy practices, content or security of websites operated by other organisations.

You should review the relevant organisation’s privacy policy before providing personal information.

21. Terms and Conditions

Your use of our website and services may also be governed by our Terms and Conditions.

You can view our Terms and Conditions here:

Terms and Conditions: https://awkickboxing.co.uk/aw-terms-and-conditions

22. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

Changes to our website or services;

Changes to the systems we use;

Changes to our data-handling practices;

Changes to applicable law or regulatory guidance;

Changes to our suppliers; or

Feedback from users or regulators.

The latest version will be published on our website with an updated revision date.

23. Contact Us

Questions, requests or complaints concerning this Privacy Policy or your personal information can be sent to:

AW Kickboxing
Planetary Business Centre
Planetary Road
Wolverhampton
WV13 3SW
United Kingdom

Email: [email protected]

Telephone: 07746 158262

Website: https://awkickboxing.co.uk

Cookie Policy: https://awkickboxing.co.uk/cookies

Terms and Conditions: https://awkickboxing.co.uk/aw-terms-and-conditions