Cookie Policy

Cookie Policy

Last updated: 24 July 2026

This Cookie Policy explains how AW Kickboxing uses cookies and similar technologies when you visit our website.

It explains:

What cookies are;

Which types of cookies we may use;

Why we use them;

How third parties may use cookies through our website;

How long cookies may remain on your device; and

How you can manage or withdraw your cookie choices.

This Cookie Policy should be read alongside our Privacy Policy and Terms and Conditions.

1. Who We Are

The website is operated by:

AW Kickboxing
Planetary Business Centre
Planetary Road
Wolverhampton
WV13 3SW
United Kingdom

Email: [email protected]

Telephone: 07746 158262

Website: https://awkickboxing.co.uk

In this Cookie Policy, references to “AW Kickboxing”, “AW Martial Arts”, “we”, “our” or “us” mean AW Kickboxing.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet or other device when you visit a website.

Cookies allow a website to recognise a device and store certain information about a visitor’s actions, preferences or activity.

Cookies may help a website to:

Function correctly;

Remember your choices;

Keep forms and website features working;

Understand how visitors use the website;

Identify technical problems;

Measure advertising performance; and

Provide more relevant advertising.

Cookies do not necessarily identify you by name.

However, some cookies and similar technologies may collect information that can identify you directly or indirectly, particularly when combined with other information.

3. Similar Technologies

This Cookie Policy also applies to technologies that perform functions similar to cookies.

These may include:

Tracking pixels;

Conversion pixels;

Web beacons;

Scripts;

Tags;

Local storage;

Session storage;

Device identifiers;

Link tracking;

Embedded website tools; and

Other storage or access technologies.

For simplicity, we refer to these technologies collectively as “cookies” throughout this policy.

4. The Laws That Apply

Our use of cookies and similar technologies is governed by applicable UK legislation, including:

The Privacy and Electronic Communications Regulations 2003, as amended;

The UK General Data Protection Regulation;

The Data Protection Act 2018; and

The Data (Use and Access) Act 2025, where applicable.

Where a cookie or similar technology is not strictly necessary for the operation of the website, we will seek your consent before using it where required by law.

Where information collected through cookies constitutes personal information, it will also be handled in accordance with our Privacy Policy.

5. How We Obtain Your Cookie Choices

When you first visit our website, you may be shown a cookie banner or cookie preference tool.

Depending on the options available, you may be able to:

Accept all cookies;

Reject non-essential cookies;

Choose which categories of cookies you accept; or

Continue using only cookies that are strictly necessary.

Non-essential cookies should not be activated before you have made a choice where consent is legally required.

Your choice may be stored using a necessary cookie so that the website can remember your preference.

You can change or withdraw your cookie consent at any time through the cookie settings tool where one is available.

You can also manage cookies through your browser settings.

6. Types of Cookies We May Use

The cookies used on our website may fall into the following categories.

Strictly Necessary Cookies

Strictly necessary cookies are required for the website to operate correctly or to provide a service you have specifically requested.

These cookies may be used to:

Load and display the website;

Maintain website security;

Prevent fraudulent or malicious activity;

Remember your cookie preferences;

Operate enquiry and booking forms;

Submit information you enter into a form;

Maintain a website session;

Manage traffic across the website; and

Support essential accessibility or technical functions.

These cookies cannot normally be switched off through our cookie preference tool because the website may not function correctly without them.

You may still be able to block them through your browser, but doing so may prevent parts of the website from working.

Functionality Cookies

Functionality cookies help provide enhanced or personalised website features.

They may be used to:

Remember choices you have made;

Remember information entered during a website session;

Provide embedded chat or messaging features;

Remember your preferred website settings;

Support calendars or appointment booking tools; and

Improve the convenience of using our website.

If you reject these cookies, some enhanced website functions may not work as intended.

Analytics and Performance Cookies

Analytics and performance cookies help us understand how visitors use our website.

They may collect information such as:

The pages you visit;

How long you spend on a page;

Which buttons or links you click;

How you arrived at the website;

The device and browser you use;

General website traffic patterns;

Technical errors you encounter; and

Whether you complete an enquiry or booking form.

We may use this information to:

Measure website traffic;

Understand which pages are useful;

Identify areas that need improving;

Diagnose technical problems;

Improve website speed and performance; and

Understand the overall effectiveness of our website.

Analytics information may be aggregated, but some providers may also process online identifiers, device information or IP-address-related information.

Where consent is required, these cookies will only be used after you have accepted them.

Advertising and Targeting Cookies

Advertising and targeting cookies may be used to understand the effectiveness of our advertising and to make advertisements more relevant.

They may be used to:

Record that you visited our website;

Identify which advertisement brought you to the website;

Measure whether an advertisement resulted in an enquiry;

Measure advertising conversions;

Limit how often you see an advertisement;

Create advertising audiences;

Show advertisements to previous website visitors;

Show advertisements to people with similar interests; and

Improve the performance of advertising campaigns.

These cookies may be placed by us or by third-party advertising platforms, such as Meta, which operates Facebook and Instagram.

Advertising providers may combine information collected from our website with information they already hold about you under their own privacy policies.

Advertising and targeting cookies are not strictly necessary.

Where consent is required, they will only be activated after you have accepted the relevant cookie category.

7. First-Party and Third-Party Cookies

Our website may use both first-party and third-party cookies.

First-Party Cookies

First-party cookies are placed directly by the AW Kickboxing website or by technology operating under our website domain.

They may support:

Website operation;

Form submissions;

Security;

Session management;

Cookie preferences; and

Website functionality.

Third-Party Cookies

Third-party cookies are placed or accessed by another organisation whose technology is used on our website.

Third parties may include providers of:

Website hosting;

Website forms;

Customer relationship management systems;

Appointment calendars;

Chat widgets;

Analytics;

Advertising;

Video content;

Maps;

Social-media content; and

Other embedded services.

These third-party providers may collect and process information under their own privacy policies.

8. GoHighLevel and LeadConnector

Our website, enquiry forms, booking tools and customer relationship management functions may use technology provided by GoHighLevel and LeadConnector.

GoHighLevel or LeadConnector technology may use cookies, browser storage, scripts or similar technologies to:

Load website pages;

Operate forms;

Process form submissions;

Support booking calendars;

Remember website sessions;

Provide chat or messaging tools;

Record the source of an enquiry;

Measure form and website activity;

Support website security; and

Connect website enquiries to our customer relationship management system.

Information processed through these systems may include:

Your IP address;

Browser and device information;

Website activity;

Referral-source information;

Form activity;

Booking activity;

Cookie identifiers; and

Information you voluntarily submit through a form.

GoHighLevel and LeadConnector may act as service providers processing information on our behalf.

They may also use certain information for their own legitimate operational, security or legal purposes in accordance with their applicable privacy documentation.

9. Website Forms and Booking Calendars

Our website may contain:

Contact forms;

Free-class enquiry forms;

Guide request forms;

Registration forms;

Appointment calendars; and

Other enquiry or booking tools.

Cookies and similar technologies may be used to:

Ensure the form functions correctly;

Maintain the form session;

Remember information during the submission process;

Prevent duplicate or fraudulent submissions;

Record the page or advertising source that generated the enquiry;

Confirm that a form was submitted; and

Connect the submission with our customer relationship management system.

Submitting a form may also result in information being stored in our customer relationship management system.

The personal information you enter into a form is governed by our Privacy Policy rather than this Cookie Policy alone.

10. Meta, Facebook and Instagram

We may advertise AW Kickboxing classes through Facebook and Instagram.

Our website may use technology provided by Meta, including the Meta Pixel or related conversion-measurement tools.

Where enabled and consented to, Meta technology may collect or receive information including:

Your IP address;

Browser and device information;

Pages visited;

Buttons clicked;

Form or booking activity;

Website referral information;

Cookie identifiers;

Approximate location information; and

Advertising conversion events.

We may use Meta technology to:

Measure the performance of Facebook and Instagram advertisements;

Understand whether an advertisement generated an enquiry;

Create aggregated advertising reports;

Retarget previous website visitors;

Build advertising audiences; and

Improve the relevance of our advertising.

Meta may combine information received from our website with information it already holds about its users.

Meta may act as an independent data controller for some of this processing.

Meta’s use of information is governed by its own privacy and cookie policies.

Advertising and targeting technology will only be used where permitted by law and, where required, after you have provided consent.

11. Server-Side Conversion Tracking

We may use server-side conversion tracking, including technology such as Meta’s Conversions API.

Server-side conversion tracking allows information about certain website or enquiry events to be transmitted directly between our systems and an advertising platform.

This may include information relating to:

An enquiry submission;

A booking;

An appointment request;

A completed website action;

The advertising source of an enquiry; and

Technical or contact information used for matching and measuring conversions.

Server-side tracking does not always rely on a cookie being stored in your browser.

However, it may still involve the processing of personal information and is therefore subject to applicable data protection and electronic communications laws.

Where required, we will obtain consent before using information for advertising measurement, audience creation or targeted advertising.

12. Analytics Services

Our website may use an analytics platform, such as Google Analytics or analytics tools included within GoHighLevel.

Analytics providers may process information including:

IP-address-related information;

Device identifiers;

Browser type;

Operating system;

Pages viewed;

Time spent on the website;

Referring websites;

Approximate geographic information;

Website events; and

Form or conversion activity.

We use analytics information to understand how the website performs and how it can be improved.

Where analytics cookies are not strictly necessary, we will seek consent before using them where required by law.

13. Embedded Content and External Services

Some pages may include content or tools provided by third parties.

This could include:

Videos;

Maps;

Social-media posts;

Calendars;

Chat tools;

Review widgets;

Payment tools; and

Other embedded content.

Embedded content may behave as though you visited the third party’s website directly.

The third party may use cookies or similar technologies to:

Deliver the embedded content;

Measure usage;

Remember preferences;

Personalise content;

Connect activity to an existing third-party account; and

Support advertising or analytics.

Where appropriate, embedded content that uses non-essential cookies should not load until the relevant consent has been provided.

14. Session Cookies and Persistent Cookies

Cookies may be either session cookies or persistent cookies.

Session Cookies

Session cookies are temporary.

They normally expire when you close your browser or end your website session.

They may be used to:

Maintain website navigation;

Operate forms;

Remember temporary information;

Support security; and

Keep website features functioning during your visit.

Persistent Cookies

Persistent cookies remain on your device after you close your browser.

They remain until:

Their stated expiry date;

You delete them;

Your browser removes them; or

The cookie is replaced.

Persistent cookies may be used to:

Remember cookie choices;

Remember preferences;

Recognise returning visitors;

Measure website performance; and

Support analytics or advertising.

15. How Long Cookies Remain on Your Device

The length of time a cookie remains on your device depends on its purpose and the provider that placed it.

Cookies may remain for:

The duration of your website session;

A few minutes or hours;

Several days;

Several months; or

A longer period set by the relevant provider.

We aim to avoid retaining cookies for longer than is reasonably necessary for their purpose.

Third-party providers determine the lifespan of cookies they control.

You can delete stored cookies at any time through your browser settings.

16. Managing Your Cookie Preferences

Where our website provides a cookie preference tool, you can use it to:

Accept cookies;

Reject non-essential cookies;

Select individual cookie categories; and

Change or withdraw previous choices.

Rejecting non-essential cookies should not prevent you from accessing the main content of the website.

However, some optional features may not work correctly.

Withdrawing consent does not invalidate processing that lawfully took place before consent was withdrawn.

17. Managing Cookies Through Your Browser

Most internet browsers allow you to manage cookies through their settings.

Depending on your browser, you may be able to:

View stored cookies;

Delete individual cookies;

Delete all cookies;

Block cookies from particular websites;

Block third-party cookies;

Block all cookies;

Clear cookies when the browser closes; and

Receive a warning before a cookie is stored.

Instructions vary between browsers.

Cookie controls are normally found within the privacy, security or site-settings section of your browser.

Blocking all cookies may affect the operation of our website and other websites you visit.

18. Mobile Devices

Mobile devices may provide additional privacy and advertising controls.

Depending on your device, you may be able to:

Restrict advertising tracking;

Reset your advertising identifier;

Control application tracking permissions;

Limit location access;

Delete browser data; and

Control cookies through the mobile browser.

These controls are normally available through your device’s privacy, browser or advertising settings.

19. Social-Media Advertising Preferences

You may also be able to manage how advertising platforms use your information through the settings of your social-media account.

For example, Facebook and Instagram users may be able to review advertising preferences within their Meta account settings.

Changing your social-media advertising preferences will not necessarily stop you seeing advertisements.

However, it may affect how personalised those advertisements are.

20. Do Not Track Signals

Some browsers provide a “Do Not Track” setting.

There is currently no universally agreed technical standard for responding to all browser-based Do Not Track signals.

We will continue to review our approach as legal and technical standards develop.

You should use our cookie preference tool and your browser privacy settings to manage your choices.

21. International Data Transfers

Some third-party cookie, analytics, website and advertising providers may process information outside the United Kingdom.

Where information collected through cookies constitutes personal information and is transferred internationally, appropriate legal safeguards should be used.

These safeguards may include:

A UK adequacy regulation;

The UK International Data Transfer Agreement;

The UK Addendum to the European Commission’s Standard Contractual Clauses; or

Another lawful international transfer mechanism.

More information about international transfers is available in our Privacy Policy.

22. Personal Information Collected Through Cookies

Information collected through cookies may include personal information where it identifies you directly or indirectly.

Where personal information is collected, we may process it for purposes including:

Website operation;

Security;

Analytics;

Advertising measurement;

Enquiry attribution;

Service improvement; and

Fraud prevention.

Our lawful basis will depend on the particular purpose.

For non-essential cookies, our lawful basis will generally be your consent.

For strictly necessary cookies and associated personal information, we may rely on legitimate interests, contractual necessity or another applicable lawful basis.

Further information about how we use personal information is available in our Privacy Policy.

23. Your Data Protection Rights

Where information collected through cookies constitutes personal information, you may have rights under UK data protection law.

These may include the right to:

Be informed about how your information is used;

Request access to your information;

Correct inaccurate information;

Request deletion in certain circumstances;

Restrict processing in certain circumstances;

Object to certain processing;

Withdraw consent;

Request data portability where applicable; and

Complain to the Information Commissioner’s Office.

Further details about these rights and how to exercise them are provided in our Privacy Policy.

24. Complaints

Please contact us first if you have concerns about our use of cookies or similar technologies.

We would appreciate the opportunity to investigate and resolve the issue.

You can contact us at:

Email: [email protected]

Telephone: 07746 158262

You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office

Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113

Website: https://ico.org.uk

25. Changes to This Cookie Policy

We may update this Cookie Policy from time to time.

This may happen because of:

Changes to our website;

Changes to the cookies or technology we use;

Changes to our advertising or analytics providers;

Changes to our forms, calendars or customer relationship management system;

Changes to applicable law;

Changes to regulatory guidance; or

Changes to our business practices.

The latest version will be published on this page.

The “Last updated” date at the top of the policy will show when it was most recently revised.

26. Related Policies

You can find more information about how we operate and process personal information in the following documents:

Privacy Policy: https://awkickboxing.co.uk/privacy-policy

Terms and Conditions: https://awkickboxing.co.uk/aw-terms-and-conditions

27. Contact Us

Questions about this Cookie Policy or our use of cookies can be sent to:

AW Kickboxing
Planetary Business Centre
Planetary Road
Wolverhampton
WV13 3SW
United Kingdom

Email: [email protected]

Telephone: 07746 158262

Website: https://awkickboxing.co.uk

Cookie Policy: https://awkickboxing.co.uk/cookies

Privacy Policy: https://awkickboxing.co.uk/privacy-policy

Terms and Conditions: https://awkickboxing.co.uk/aw-terms-and-conditions